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 "You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it."

 

LATEST BUSINESS BOOKS | BOOK REVIEWS | BUSINESS BOOKS | DOWNLOADABLE E-BOOKS

 

Latest Business Books

FinancialAccounting
Financial Accounting
By: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel
Publication Date: 5 Mar 2012

Weygandt′s Financial Accounting, 8th Edition, builds upon previous issues by offering a more in–depth introduction to financial accounting with a continued focus on relevant examples based on everyday life. The goal is to help readers further understand the fundamental concepts necessary to use accounting effectively today, as well as an introduction to IFRS and how to use accounting in the future. Kimmel, Weygandt and Kieso present real financial statements and establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information.

UnderstandFinancialState
Understanding Financial Statements
By: Aileen Ormiston, Lyn M. Fraser
Publication Date: 28 Mar 2012

Understanding Financial Statements retains its reputation for readability, concise coverage, and accessibility, and gives readers the conceptual background and analytical tools necessary to understand and interpret business financial statements. Its ultimate goal is to improve readers' ability to translate financial statement numbers into a meaningful map for business decisions and enable each reader to approach financial statements with enhanced confidence.

EssentialsOfAccounting
Essentials of Accounting
By: Leslie K. Breitner, Robert N. Anthony
Publication Date: 15 Mar 2012

Essentials of Accounting is a workbook that provides a self-teaching and self-paced introduction to financial accounting for active users of business data. This text presents the ideas and terminology essential to understanding balance sheets, income statements, and statements of cash flows in a unique format that enables students to study and learn with ease.

HeyWhippleSqueeze
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads: A Guide to Creating Great Advertising
By: Luke Sullivan
Publication Date: 23 Mar 2012
Updated to cover the digital revolution in advertising, this Fourth Edition now includes good examples and best practices in all the new and emerging media: from social media to traditional, direct marketing to experiential, outdoor advertising to mobile. You′ll get authoritative advice and guidelines on creating great ideas for both digital and traditional media, all while Sullivan regales you with hilarious industry war stories.
PaidOwnedEarned
Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World
By: Nick Burcher
Publication Date: 3 Mar 2012

Paid, Owned, Earned should be required reading for anyone who works in media and marketing. This isn't just the future but the present. If you're not sure why your career hasn't taken off or why your products aren't selling it may be because you don't understand the concepts so thoughtfully articulated in this book.

DubleYourBusiness
Double Your Business: How to Break Through the Barriers to Higher Growth, Turnover and Profit (Financial Times Series)
By: Lee Duncan
Publication Date: 22 Mar 2012

This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, teaching you the key principles of a successful high-performing business.

BrilliantMarketing
Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
By: Richard Hall
Publication Date: 16 Mar 2012

Marketing has never been so important because business has never been so competitive. Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers.

TheFoundersDilemna

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (The Kauffman Foundation Series on Innovation and Entrepreneurship)
By: Noam Wasserman
Publication Date: 21 Mar 2012
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.
BreaktroughEntrepreneur
Breakthrough Entrepreneurship
By: Jon Burgstone, Bill Murphy Jr
Publication Date: Mar 2012

What separates the world's extraordinary entrepreneurs from the millions more whose efforts fail to achieve a breakthrough? The most important distinction is whether they have access to the proven entrepreneurial framework that the top performers use to build value and achieve their goals. Without this kind of structure and guidance, even the brightest, most tenacious innovators most often fall short.

ManageStrippedBear
Management Stripped Bare: What They Don't Teach You at Business School
By: Jo Owen
Publication Date: 3 Mar 2012

Takes the reader through the very material that they not only don’t teach you at business school but can’t teach you – common sense borne out of experience.

Top Image: David Castillo Dominici / FreeDigitalPhotos.net

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